By Writer Evan
I am an AWAI trained B2B Copywriter, specializing in working with small businesses and Not for Profits.
My sweet spots are: White Papers, eNewsletters, Case Studies, Blogs, as well as, Email Marketing campaigns.
However, I also write: Social Media, Video, Brochures and Website Pages.
When I am, asked by my clients: Why, uh, why they like working with me? They pointed my out my compelling B2B writing style; my ideas for boosting results in conversions; and, the fact that I never miss a deadline.
What do marketing directors need when they hire a B2B Copywriter?
Someone who can draft a perfect sentence? To have the ability to write well?
- I do more than just that!
- I understand B2B business writing.
- Give close attention to detail.
- Aim for high quality drafts and final pieces.
- Bring ideas to the table.
- I am a trusted professional wordsmith.
- Who can avoid friction during the writing process and add value to your B2B marketing campaigns!
Mastered skills
I have extensive knowledge and professional experience in copywriting. See below for examples of my work (click the headings for full piece) and the skills I developed and mastered from each.
- Examined linear structure in Shakespeare’s works
- Meaning the lineation of the line division of the text on the page
- Discussed Hamlet and Freudian theory which was proven wrong about the Oedipus Complex
- Shakespeare had no knowledge of such findings nor did he intend his protagonist (Hamlet) to be diagnosed as such
- Café located in a small village within Mount Dandenong, an hour from Melbourne
- Picturesque and panoramic views of forest
- Serves scones and cakes, together with; Devonshire, English Breakfast and Earl Grey Tea; as well as, Map Coffee which is an Italian Roasted Arabica Blend
- Old Fashioned Café which treats customers, respectfully
Fair Go for Disabled Tertiary Students
- Interviewed two Disability Liaison Officers
- One at TAFE another at University
- Examined their roles and how they assisted disabled students
- How Disability is classified and with which criteria
- In what way do students approach a DLO; and, the adequacy of services available to them
- Interviewed Client Services Administrators
- Examined their functions, work practices, duties and equipment
- Considered Employee Relations and Hygiene
- Availability of an Occupational Health and Safety Officer
- Training is mandatory due to the Information Revolution and a need for IT Literacy
- Challenges faced and how to overcome them
- Being in the workforce for many years and a transition from here to tertiary study
- Back to the Books is not a recipe for disaster; but, an opportunity for independent learning
- Graduation, Specialist Qualifications; resulting in you, being a Master of your profession
Fee Ranges for B2B Copywriting Projects
(Plus 10% GST)
Case Study
Offer problem-solution-outcome stories featuring a product or service.
$1,200-$2,000
White Paper (Special Report)
Attract email sign-ups/new leads with valuable, downloadable reports.
$2,000-$7,000
E-newsletter/E-zine
Maintain customer loyalty with regular issues filled with tips and offers.
$800-$1,500
Social Media Management: Facebook, Twitter, and More
Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week.
$1,000-$2,000 per month
Social Media Ad Campaign
Attract Likes, Shares, and conversions with super-targeted social ads on Facebook, LInkedIn, etc.
$500
Brochure (3+ panels)
Succinctly and clearly explain how a product/service benefits prospects.
$750-$1,500/page
Sell Sheet
Give sales reps excellent product detailers to use with prospects.
$500-$1,000
Print/Space Ad
Captivate prospects with a strong, small-space ad.
$800-$2,000
Advertorial
Position a product/service as THE solution via a magazine-style article.
$800-$1,500+
Speech Writing
Get a standing ovation at business gatherings, fundraising dinners, etc.
$3,000-$5,000+
How-to Guide (such as a Buying Guide) or “Tips” Booklet
Hand out helpful printed guides and booklets to customers.
$500-$1,000+
Banner Ad or Text Ad
Drive the most visitors to specific discounts or other promotion pages.
$250-$1,000
Lead-Gen Landing Page
This short-copy “squeeze” page can bring in massive leads and sales.
$500-$1,500
Short Online Video Script
1-5 minute “explainer,” demo, how-to, case study, testimonial, or short VSL.
$500-$1,500+