Email Marketing for B2B Companies (Sample)

B2B Email Marketing Writing a Promotional Email

By Evangelos Papamichael

Instructor: Steve Slaunwhite (AWAI)

Be Cool: is the Golden Rule

What is it that Restaurant Owners want to achieve? What problem are they facing or what issue are they dealing with? How can you rectify this? Answer: Out with – bulky, heavy, difficult and expensive; to maintain, Coolers - for their, businesses!

Get a Bang for your Buck with your restaurant’s new cool blue panacea!

Solution: Chill-O-Matic Coolers 

  • We are promoting this product together with a free discount offer.
  • Do not delay for another day.
  • This can be found in our Product features and benefits below.
  • We have glowing Testimonials.
  • Our prominence and integrity is intact.
  • Special Deal/Discount.
  • Unique Benefit/Advantage which the prospect won’t get anywhere else.


Extra Feature/Benefit 

  • Do not let valuable time pass you by.
  • Why wait one more day OR suffer through dealing with this issue?
  • This product/service/offer can help you today!
  • Why have this problem on your front burner much longer?

The solution is here. Make a purchase and your kitchen enhancement will surface.


CLIENT: Chill-O-Matic, Inc.

Chill-O-Matic manufactures freezers, coolers and other related equipment for a variety of B2B customers including hotels, senior living facilities, hospitals and restaurants.

Restaurant Owners: are fed up with - big, expensive coolers that, once installed, are difficult to move?

Instead of facing frustration and devastation purchase the automatic Chill-O-Matic, fantastic Cooler.

A Big Promise.

The LBR Cooler (LBR stands for Light, Bright and Reliable), by contrast, is versatile. If need be, you can move it to a new section of the kitchen in minutes. The LBR is also about 30% less expensive than comparable models from the competition.

Product features and benefits:

Wonderful, practical, versatile and an ease of convenience. A cooler is basically a refrigerator used in commercial environments such as restaurants. They tend to be heavy duty. (Restaurant owners know this.)

  • The LBR comes with a full glass door. The special coating on the glass resists condensation, allowing the food inside to be easily seen. (Coolers from other companies also have this feature.)
  • The LBR is just as energy efficient as other competing coolers. Yet, because of its lighter compressor, it weighs much less.
  • The compressor is a bit louder than heavier models offered by the competition.
  • The LBR is 28.2% less expensive than comparable models from the competition. This statistic comes from a comparison study that the company commissioned from LR Brown & Associates, a market research firm.
  • We back up our evidence from Industry Experts who have tried and tested our product.
  • The LBR is relatively light and on rollers. Two people can easily move it to a different section of the kitchen, so long as there are no stairs involved.

Chill-O-Matic Cooler


Has everything the best restaurant coolers do. (Fog free glass doors, stainless steel, rugged construction, lots of room, repositionable shelves, and built-in emergency battery-powered generator.) Benefit: you don’t have to compromise.

A comprehensive state-of-the-art Cooler that meets restaurant standards.

What is the Offer?

15% discount, expiring in 30 days. Saves the restaurant owner up to $800.

Guarantee. For the first six months if you don’t like the cooler, we’ll pick it up and refund your purchase price. No questions asked. (That’s a special, exclusively for trade show attendees.)


We care for and reward our loyal and trustworthy customers.

Chill-O-Matic will be showcasing the LBR Cooler at the upcoming Restauranteur Conference & Trade Show.

As an enticement, this email will offer a 25% discount coupon, good for six months.

  • This could save restaurant owners up to $1,000 should they decide to buy the cooler.
  • To get the coupon, the restaurant owners will need to click the link in the email, which takes them to a Landing Page. They can pick up the coupon (which will have their name on it) at the show.
  • “Last Days” to get your free coupon. Be first in and best dressed.
  • There are only 50 coupons available.
  • You can assume that restaurant owners are familiar with Chill-O-Matic and their products, but do not know about their new product yet.


Are you aware of and do you care about your restaurant’s bottom line and budget compromise.

Chill-O-Matic is diplomatic and systematic in its innovation and demonstration of product excellence!

Word Count: 722