Email Marketing for B2B Companies (Sample)

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B2B Email Marketing Writing a Promotional Email

By Evangelos Papamichael

Instructor: Steve Slaunwhite (AWAI)

Be Cool: is the Golden Rule

What is it that Restaurant Owners want to achieve? What problem are they facing or what issue are they dealing with? How can you rectify this? Answer: Out with – bulky, heavy, difficult and expensive; to maintain, Coolers - for their, businesses!

Get a Bang for your Buck with your restaurant’s new cool blue panacea!

Solution: Chill-O-Matic Coolers 

  • We are promoting this product together with a free discount offer.
  • Do not delay for another day.
  • This can be found in our Product features and benefits below.
  • We have glowing Testimonials.
  • Our prominence and integrity is intact.
  • Special Deal/Discount.
  • Unique Benefit/Advantage which the prospect won’t get anywhere else.

LINK

Extra Feature/Benefit 

  • Do not let valuable time pass you by.
  • Why wait one more day OR suffer through dealing with this issue?
  • This product/service/offer can help you today!
  • Why have this problem on your front burner much longer?

The solution is here. Make a purchase and your kitchen enhancement will surface.

LINK

CLIENT: Chill-O-Matic, Inc.

Chill-O-Matic manufactures freezers, coolers and other related equipment for a variety of B2B customers including hotels, senior living facilities, hospitals and restaurants.

Restaurant Owners: are fed up with - big, expensive coolers that, once installed, are difficult to move?

Instead of facing frustration and devastation purchase the automatic Chill-O-Matic, fantastic Cooler.

A Big Promise.

The LBR Cooler (LBR stands for Light, Bright and Reliable), by contrast, is versatile. If need be, you can move it to a new section of the kitchen in minutes. The LBR is also about 30% less expensive than comparable models from the competition.

Product features and benefits:

Wonderful, practical, versatile and an ease of convenience. A cooler is basically a refrigerator used in commercial environments such as restaurants. They tend to be heavy duty. (Restaurant owners know this.)

  • The LBR comes with a full glass door. The special coating on the glass resists condensation, allowing the food inside to be easily seen. (Coolers from other companies also have this feature.)
  • The LBR is just as energy efficient as other competing coolers. Yet, because of its lighter compressor, it weighs much less.
  • The compressor is a bit louder than heavier models offered by the competition.
  • The LBR is 28.2% less expensive than comparable models from the competition. This statistic comes from a comparison study that the company commissioned from LR Brown & Associates, a market research firm.
  • We back up our evidence from Industry Experts who have tried and tested our product.
  • The LBR is relatively light and on rollers. Two people can easily move it to a different section of the kitchen, so long as there are no stairs involved.

Chill-O-Matic Cooler

Bonuses:

Has everything the best restaurant coolers do. (Fog free glass doors, stainless steel, rugged construction, lots of room, repositionable shelves, and built-in emergency battery-powered generator.) Benefit: you don’t have to compromise.

A comprehensive state-of-the-art Cooler that meets restaurant standards.

What is the Offer?

15% discount, expiring in 30 days. Saves the restaurant owner up to $800.

Guarantee. For the first six months if you don’t like the cooler, we’ll pick it up and refund your purchase price. No questions asked. (That’s a special, exclusively for trade show attendees.)

LINK

We care for and reward our loyal and trustworthy customers.

Chill-O-Matic will be showcasing the LBR Cooler at the upcoming Restauranteur Conference & Trade Show.

As an enticement, this email will offer a 25% discount coupon, good for six months.

  • This could save restaurant owners up to $1,000 should they decide to buy the cooler.
  • To get the coupon, the restaurant owners will need to click the link in the email, which takes them to a Landing Page. They can pick up the coupon (which will have their name on it) at the show.
  • “Last Days” to get your free coupon. Be first in and best dressed.
  • There are only 50 coupons available.
  • You can assume that restaurant owners are familiar with Chill-O-Matic and their products, but do not know about their new product yet.

LINK

Are you aware of and do you care about your restaurant’s bottom line and budget compromise.

Chill-O-Matic is diplomatic and systematic in its innovation and demonstration of product excellence!

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