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Blog: Style - The Active or Passive Voice By Evan Papamichael www.writerevan.com.au The Active Voice: direct, energetic, informal – style of, writing. It is not: subtle and does not hesitate. For example: The dog (subject) ate (verb) the bone. Active subject Passive Voice The bone was being eaten (not an active subject) by the dog. Words can be three things with different...

Blog: Power Words By Evan Papamichael Writer Evan www.writerevan.com.au Clichés A) Air of expectation: Getting your hopes up too high; jumping the gun; look before you leap Alternative: better than expected sense or feeling B) Dimmed the spirits: anti-climax; feeling of loss; lack of confidence; pessimistic; disoriented Alternative: feel low; have little trust in one-self; lack of self - direction C) Shouting from the roof-tops: let me...

Blog: Intellectual Writing By Evan Papamichael Good writing allows you to adapt to a method of communication which is easy to read by your audience. Plain English is simple to read and does not use jargon or abbreviation. K – Keep I – It S – Short A – And S – Sweet Remember your audience and that you are doing something intellectually stimulating. Write...

Blog: Copywriting – The Communication Process By Evan Papamichael Writer Evan Seven Areas of Non – Verbal Communication Use of Space Verbal Qualities of Paralanguage Body Motion Pitch Posture Rhythm Gesture Tempo Eye Behaviour Volume Facial Expression Resonance i.e.: Radio School Non – Verbal Communication Can be Conveyed through Choice and Use of Artefacts Physical Characteristics Touching Behaviour The Character of Our Physical Enviroment Furniture Architectural Style Colour, Music, Décor, Time Keep your writing: clear, consistent, straight to the point and...