SEO Skills

Evangelos Papamichael

Writer Evan SEO & Master Web Copywriter

Specialist Skills

SEO: Writer Evan Fees - $800 per page of copy (plus 10% GST)

What is SEO COPYWRITING?

  • Web writing technique that helps content get found more
    easily in Google/Bing and Social Media Channels
  • SEO Copy contains key phrases – words that target reader types
    into a search box to find the information they want.
  • Google loves quality content. SEO can do this and provide a
    good user experience.
  • Through SEO, Writer Evan has a lot of power in determining
    how a company and their website get a number one Google
    Rating.

Why do clients need Writer Evan’s help? 

He provides:

  • Improved brand awareness during the “which company should I choose/buy from” phase.
  • Good rankings = client is seen as a trusted resource.
  • Without smart SEO help, the site may be “invisible”.
  • Understanding current SEO Copywriting best-practice strategies is crucial.
  • Things change a lot over time.

What is a Key phrase?

  • Key phrases are words your target audience types into a search box.
  • You’ll sometimes hear them called Keywords or keyword phrases.
  • Inbound Marketing = SEO/Key phrases.

Why are Key phrases important?

  • People (Readers) “forage” for information online. When they hit a Landing Page, they quickly-scan the page looking for their search term (or a variation).

Search Engine Positioning

  • You need to use the right key phrases in the right way for maximum search engine positioning.
  • People will ask themselves: “Is this relevant to what I wanted?”
  • Looking for key phrases/Variation of Key phrases – will determine if reader will stay on your client’s site.

Some General Guidelines

  • Use your most important Key phrases in your Headlines and Subhead lines
  • Include your secondary Key phrase within the first couple of paragraphs.
  • Include Key phrases/ related Synonyms throughout the body-copy – including the end of the document.

Writer Evan assists with the following SEO best practices

What is a Meta Description?

SEO metadata is what appear on search engine result pages (SERP) when a website comes up for certain queries. It includes the title of the page and its Meta Description (descriptive text below the title).

Meta Description
The Meta Description is the text that appears below the title of the page on search engine result pages. This text can be entirely customized by the owner of a site, but Google reserves the ability to change it and use content from the page in the Meta Description if it
judges the original description non-descriptive, inappropriate or irrelevant to the actual content of the page.

  • The Meta Description is meant to be a marketing statement/abstract
  • It is designed to draw you in and make you look more closely at the website
  • The challenge. Google does not always use it
  • All pages should have a unique Meta Description. Although Google does not always use it to determine the page rank but it is important for users

A Meta Description should not be longer than 160 characters, spaces included. It should describe what the page is about and include at least one keyword used in the corresponding title of the page.

Source: https://www.websightdesign.com/services/internet-
marketing/search-engine-optimization/metadata-best-practices

Meta Title
Meta Titles should be short. It is best to keep them under 60 characters (spaces included). It describes what the page is about in the beginning of the title and adds the name of a website or company at the end. Using key worded Meta Titles is a good way to give signals of relevancy to search engines. Only include keywords in the title if they are also included in the body content of the page.

Only optimize a page with keywords for which it is relevant. Google relies heavily on the title of a page and its relevancy to the content on the page to determine its appropriate ranking.

Source: https://www.websightdesign.com/services/internet-
marketing/search-engine-optimization/metadata-best-practices

Title Tag
What is a Title Tag?

A Title Tag is an HTML element that specifies the title of a web page. Title Tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The Title Tag of a web page is meant to be an accurate and concise description of a page's content.

Source: https://moz.com/learn/seo/title-tag

Meta Tags - How Google Meta Tags Impact SEO
Meta Tags are snippets of text that describe a page's content; the Meta Tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and Meta Tags are more or less the same thing, little content descriptors that help tell search
engines what a web page is about.

Source: https://www.wordstream.com/meta-tags