Writer Evan offers clients Direct Response Copy.
Direct Response Copy - Skills
- How is each sentence constructed?
- Where do the paragraphs break?
- What kinds of words are used?
- Where are the “rules of grammar” broken (intentionally)?
- What kinds of images does it bring to mind?
- What sections are emphasized? Why do you think they’re
- What happens in the P.S.?
- Understanding why every word was chosen.
- What thoughts are used?
- What emotions are evoked?
- Way the letter is structured.
- How it keeps you interested.
- How it develops its argument and persuades you to “buy NOW.”
Product Sale Success:
- Call to Action.
- Features and Benefits.
- Sense of urgency.
- One time offer.
Direct Response Copy - Pricing
Radio Direct-Response Commercial
Generate orders with an appealing direct-sale spot.
Direct Mail: Sales Letter Package
Letter, envelope, order device for subscription/information/
product promo, backend promotion, acquisition list.
Direct Mail: Lead-Generation Package
Usually includes a letter, envelope, order device, buckslip
for the offer.
Direct Mail: Renewal Series
Renewal letter/blanket renewal insert to retain or upgrade
subscribers, members, product buyers
Direct Mail: Magalog
This multi-page sales letter is presented in the form of a
magazine or tabloid.
Direct Mail Newsletter-Style Self-Mailer
Grow leads, sales, registrants, etc. with an engaging piece.
Direct Mail: Postcard or Double Postcard
Stay in the “keep” pile of mail and prompt action.