Direct Response Copy

Writer Evan offers clients Direct Response Copy.

 

Direct Response Copy - Skills

 

Attention to:

  • How is each sentence constructed?
  • Where do the paragraphs break?
  • What kinds of words are used?
  • Where are the “rules of grammar” broken (intentionally)?
  • What kinds of images does it bring to mind?
  • What sections are emphasized? Why do you think they’re
    emphasized?
  • What happens in the P.S.?

Concentration on:

  • Understanding why every word was chosen.
  • What thoughts are used?
  • What emotions are evoked?
  • Way the letter is structured.
  • How it keeps you interested.
  • How it develops its argument and persuades you to “buy NOW.”

Product Sale Success:

  • Call to Action.
  • Features and Benefits.
  • Sense of urgency.
  • One time offer.

Direct Response Copy - Pricing

 

Radio Direct-Response Commercial
Generate orders with an appealing direct-sale spot.
$1,500-$2,000 each

Direct Mail: Sales Letter Package
Letter, envelope, order device for subscription/information/
product promo, backend promotion, acquisition list.
$1,500-$5,000

Direct Mail: Lead-Generation Package
Usually includes a letter, envelope, order device, buckslip
for the offer.
$1,500-$5,000

Direct Mail: Renewal Series
Renewal letter/blanket renewal insert to retain or upgrade
subscribers, members, product buyers
$1,500-$2,500

Direct Mail: Magalog
This multi-page sales letter is presented in the form of a
magazine or tabloid.
$9,000-$15,000

Direct Mail Newsletter-Style Self-Mailer
Grow leads, sales, registrants, etc. with an engaging piece.
$750-$2,500

Direct Mail: Postcard or Double Postcard
Stay in the “keep” pile of mail and prompt action.
$750-$1,500